This Privacy Policy is designed to clearly explain how we collect, use, share, and protect your personal information when you visit and use our cross-border e-commerce website (hereinafter referred to as “this website”). We fully recognize the importance of your privacy and are always committed to safeguarding your rights.
I. What Information Do We Collect
- Registration and Account Information
When you register an account on this website, we collect your name, email address, mobile phone number, the password you create, as well as other optional information you voluntarily provide, such as gender and date of birth, so as to create a personalized shopping experience for you. - Order and Transaction Information
To process your purchase orders, we obtain your shipping address, payment information (including credit card numbers, payment platform accounts. Please note that the actual payment process is handled by professional third-party payment institutions, and we only receive payment result notifications), details of the goods or services you purchase, the order amount, and the order time, ensuring the smooth completion of transactions. - Browsing and Usage Data
We use technologies such as cookies and web beacons to collect your browsing history on this website, such as the product pages you have visited and the duration of your stay; search records, that is, the keywords you input; and device information, including device type, operating system, and browser version. This information is used to optimize the website performance and accurately recommend products that suit your preferences. - Customer Service Interaction Information
If you contact our customer service team, whether it is to inquire about products or give feedback on after-sales issues, the call or chat records, the photos or videos you provide as evidence, as well as the contact information you leave, will be collected for efficient response and problem-solving.
II. How We Use Your Information
- Provide Services
Using your account, order, and browsing information, we complete a one-stop shopping process, including product selection, payment settlement, and logistics distribution. We also recommend new products and promotional activities that match your taste based on your preferences, making your shopping more convenient and enjoyable. - Improve Experience
By analyzing your usage data with analytical tools, we identify bottlenecks and complex processes on the website, and continuously optimize the page layout, search function, and response speed, just to offer you a seamless shopping experience. - Communication
When there are updates on your orders, upcoming events, or important announcements, we will contact you via email, SMS, or in-site messages. You can always unsubscribe from marketing messages. - Prevent Fraud and Comply with Regulations
We use big data analysis to identify suspicious transactions and abnormal logins, protecting the security of your account funds. At the same time, we comply with local commercial regulations and retain necessary records to cooperate with regulatory audits.
III. Information Sharing
- Third-Party Partners
To achieve our core business, we cooperate with some trusted partners. For example, we share the shipping address with logistics companies for product delivery; cooperate with payment institutions for fund transfer; and collaborate with marketing companies for new product promotion. These partners can only access and use your information within the authorized scope and are bound by confidentiality agreements. - Data Analysis and Advertising Service Providers
After anonymization and aggregation, your browsing and purchase data may be shared with professional data analysis companies to produce market insight reports or with advertising platforms to help us accurately reach potential customers. In this process, your identity information will never be disclosed. - Legal Requirements and Emergency Response
In the event of a lawful investigation by law enforcement agencies, subpoenas, or to protect the rights and interests of more users in response to sudden security incidents, we will disclose relevant personal information as required.
IV. Your Rights
- Access and Inquiry Rights
You have the right to log in to your account at any time to view your personal information, or you can contact our customer service to request a detailed copy of the information we store about you. - Correction and Update Rights
If you find that your personal information is incorrect, whether it is a change in the shipping address or an update of the contact information, you can easily modify it in the account settings or let us know and we will assist you. - Deletion Rights
When you submit a deletion request, except for the legally required retention obligations (such as tax records), we will erase your relevant information within a reasonable period. Subsequently, only a small amount of necessary data will be retained after anonymization for statistical analysis. - Restriction of Processing Rights
In certain situations, such as during the period when you question the accuracy of the information, you can request us to suspend the use of the relevant information until the dispute is resolved.
V. Data Storage and Security
- Storage Location
Given the nature of our cross-border business, your information may be stored in data centers in multiple countries or regions. We strictly select facilities with high-security standards and comply with local privacy regulations. - Security Measures
We use encryption technology to encrypt data in transit, and the stored data is also protected by multiple safeguards such as access control, firewalls, and regular backups. Internal employees have limited access and need authorization, and any violation will be severely punished, comprehensively safeguarding your data.
VI. Privacy of Minors
This website does not target or intend to collect personal information of minors. If we detect a suspected minor’s account, we will follow the procedures to verify and restrict access, and promptly contact the guardian to handle the collected data.
VII. Update of the Privacy Policy
As our business expands and regulations evolve, this Privacy Policy will be updated in a timely manner. The updated version will be publicly announced in a prominent place on the website, along with the effective date. We recommend that you check it regularly. Your continued use of this website will be regarded as your acceptance of the new policy.
If you have any questions, concerns, or complaints about this Privacy Policy, please feel free to contact us at [specific customer service email address/phone number].